Data Cleaning - Techstone Analytics

Data cleaning or data cleansing as it is often called is quite simply a series of routines which correct data quality issues.

Data cleaning, data cleansing or data scrubbing as it is alternatively called is also the automatic batch process of correcting or removing data from your database or mailing files that is incorrect, inaccurate, out-of-date, incomplete, or wrongly formatted.

Data cleansing should be regularly performed on any database of business or consumer records to keep your data accurate and up-to-date. The data any company holds on its customers is vital to the business, enabling it to provide excellent customer service and to support future marketing efforts.

Your data is the lifeblood of your business and a clean, accurate, customer and prospect data is the prerequisite to any sales, marketing and customer management strategy and can deliver a range of benefits for businesses.

We can provide a full bureau data cleansing service regardless of data size by using a variety of data processing techniques including but not restricted to the followings:

PAF Cleansing - correct invalid or misspelt addresses and postcodes.

Gone-away Suppression - identify people who have moved house.

Deceased Suppression - avoid causing distress and prevent possible fraud by identifying deceased customers.

Telephone Appending - enhance your data with additional telephone numbers.

De-duplication - prevent wastage by removing duplicate entries for the same person or household.

TPS Suppression - check telephone numbers against the TPS before making sales calls.

CTPS Suppression - check telephone numbers against the CTPS before making sales calls.

MPS Suppression - check names and address against the MPS before direct marketing campaigns.

Email Validation - ensure your email addresses are valid and consistent with the contact details.

E-mail Appending Business - add email addresses for businesses.

Unusable Records – modify database records of unusable records or extreme values.

Stop Files - match against your own internal stop files.

Cleaning your data helps you stay compliant with the Data Protection Act by ensuring that the data you hold is current and accurate.


Benefits of Data Cleaning

Data Cleansing will ensure compliance with the Data Protection Act

Good data quality will reduce mailing wastage

Good data hygiene can save on mailing costs

Clean data can reduce customer distress thus improving brand image

Data cleansing can improve match rates when appending additional intelligence to your database

Data scrubbing will definitely improve your response rates and penultimate ROI

We will be glad to assist you in resolving all your data cleaning issues. Please fill out our enquiry from below or upload a sample of your data so we can provide you a free data audit and we will respond very promptly to your request. Or alternatively, please give on of our consultants a call.